Plymouth, MA

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Wednesday, June 14, 2017Workshops

The Ideal Customer Profile for You and Your Team

Everyone knows that you need to create a successful marketing strategy in order to have a successful business. But this fundamental requirement isn’t always formalized in a small business, and it begins at the top... with the Leader. Therefore, before you decide how to market to potential customers, make sure you first take the time to figure out who your company is going to market to. And if the Leader can’t articulate it clearly and unambiguously, how is the rest of the organization expected to create winning strategies directed to these ideal customers?
Don’t neglect one of the most important aspects of marketing: defining your ideal customer profile (ICP).
In this workshop, you will learn:
· Why it’s important for the Leader to be clear and unambiguous about the ICP
· How to define the ideal customer in a manner understandable to your team
· Why the ICP is one of the most important things you can do for your business
The single event cost for this June 14th seminar is $20, and all of the proceeds will be donated to The Plymouth Recovery Center (a non-profit organization that will support post-recovery support and counseling for those who have... More >>

When:

Wednesday, June 14, 2017 8:30 AM thru 10:00 AM

Where:

Seminar held at:
Plymouth Area Chamber of Commerce
134 Court Street
Plymouth, MA 02360
Presented by Will Shain, Founder and President of Peer Group Advisors, dba, The Alternative Board

Registration:

Members & Non-Members are welcome to attend.
Seminar cost is $20 or $49 for the 3 Part Series
All proceeds will be donated to The Plymouth Recovery Center (a non-profit organization) that will support post-recovery support and counseling for those who have walked the opioid addiction path.

The 3-part leadership development series that also includes “The 7 Cardinal Sins of the Small Business Owner” (April 19) and “Driving Accountability in your Organization” (May 17). The series is offered at a discounted rate of $49, with all registration fees donated to The Plymouth Recover Center.

For more information:

Will Shain
will@tab-plymouth.com

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