Today’s business leaders have a ready-made weapon in their competitive arsenal and most of them don’t even know it. It’s their corporate culture. In a world of commoditization, automation and rapidly changing technology, creating and sustaining corporate culture is being viewed as a competitive advantage. Leveraging culture as a competitive differentiator has become a critical business issue. Given the growing emphasis on this facet of business strategy, now is the time to review or revamp your corporate culture. To help get you started, this course will offer tips for creating and cultivating a competitive corporate culture.