East Central MN Pride’s mission is to: “support persons who are gay, lesbian, bisexual or transgender and to provide information and education regarding this population to the general public living in East Central Minnesota.”

The organization's annual Pride celebration is held the first Saturday in June in Robinson Park in Pine City. This event is free and open to all.  It gives LGBTQ persons, other diverse audiences, their friends and allies an opportunity to participate and build community with other East Central Minnesota citizens within a high-quality, cultural environment. The concentration is on reaching people in the five counties of Isanti, Kanabec, Mille Lacs, Pine and Chisago.  However, the event draws people from throughout Minnesota and northwestern Wisconsin.

ECM Pride is a 501 (c) (3) non-profit organization.