American Family was founded in 1927 in Madison, Wis., as Farmers Mutual Insurance Company. In 1963, the company changed its name to American Family Mutual Insurance Company to reflect its expanded product line and broader customer base. Today, American Family agents offer auto, homeowners, life, commercial and farm/ranch insurance. American Family has a long tradition of community sponsorships and involvement, contributing to organizations that improve the quality of life for those in need, particularly children.