Pride, Incorporated is a local, non-profit organization dedicated to community beautification. Since its Founding in 1966 by Dr. Gordon Moore, Pride Inc. has brought together caring citizens, civic organizations, and federal agencies to improve the quality of life for residents and visitors of the greater Alton area. We believe that it is imperative that we beautify our home, not only to boost commerce but to instill a sense of civic pride that will last for generations.