The Vacation Channel, a Williamsburg-based tourism business, has launched streaming versions of its in-room hospitality channel on Roku and Amazon Fire TV platforms, allowing it to reach viewers nationwide and in select international markets. The app is available for free on both platforms, giving the public instant access to information about museums, attractions, dining, and retail destinations throughout Hampton Roads.
“We are experts in encouraging people to have fun and do more on their vacation,” says Martin Walsh, co-owner. “The Vacation Channel has developed streaming apps on Roku and Amazon Fire to reach the planners who are at home, dreaming about their next vacation, and to show them all that Coastal Virginia has to offer.”
For nearly 40 years, The Vacation Channel has broadcast travel and tourism programming to Coastal Virginia hotels and resorts, welcoming and informing visitors from Williamsburg to Virginia Beach. Making sure the content on The Vacation Channel was accessible beyond hotels became critical once “Stay at Home” orders prevented travel in March. Providing a solution that would allow the channel to reach people’s home TVs was paramount for the evolution of the channel and to support the local tourism industry. Combined, Roku and Amazon Fire TV account for 70% of the streaming technology market and have 70+ million units in use.
Beyond the current COVID-19 climate, this virtual experience will continue to grow and eventually feature seasonal and holiday content throughout the year. It provides a resource to local “staycationers” and new residents as well, to learn about all of the exciting things to see and do in Hampton Roads. Current clients on the channel include Colonial Williamsburg, The Virginia Living Museum, and Ocean Breeze Waterpark.
The Vacation Channel is also offering their app-building strategies and tv channel management expertise to businesses, museums, and attractions who have video libraries they want to share with a wider audience. “Whether you are in your living room or hotel room, engaging with television content can be the most distraction-free, immersive experience a brand can offer,” says Walsh. “We’re seeing our audience engage with our platforms for 30 minutes and more.” Last week, The Vacation Channel launched custom streaming apps for Colonial Williamsburg, whose viewership continues to climb.
About The Vacation Channel
Since 2015, The Vacation Channel has been operated by family-owned marketing agency, Frequency Creative, that specializes in photography and video production for tourism. The Vacation Channel was founded in Williamsburg, Virginia almost 40 years ago, as an independent hospitality channel to air content from Coastal Virginia attractions, experiences, shopping, and dining, along with regional information and PSAs. From Virginia Beach to Williamsburg, the channel broadcasts in more than 10,000 hotel and resort rooms, and is now available on streaming platforms as well. Learn more at www.vacationchannels.com.