Chief Financial Credit Union announces Ashley Chambers, Business Development Manager, has been named to Forbes Business Development Council. This invitation-only council includes members from the U.S. selected based on their depth and diversity of experience in corporate and strategic business development.

Chambers was recently featured in a Forbes’ article on cultivating new markets for business development professionals.

“Market research is crucial to determine the specific needs/interests of your new potential market of customers. The goal is to gather information about what consumers think of your business currently, including your products or services. This will allow you to become more familiar with which of your products/services will benefit your identified good market,” said Chambers.

Chief Financial Credit Union is the only financial institution headquartered in the Greater Rochester Area. With a commitment to empowering financial success and inspiring creative philanthropy, Chief Financial has been meeting the needs of its members since 1941 through its branch locations in Pontiac, Dearborn and Rochester Hills, Michigan. Chief Financial is also the official credit union of Leader Dogs for the Blind and Rochester University. For more information, visit www.chiefonline.com.