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Key Duties
Create, manage, and achieve budgets and projections for station revenue in collaboration with General Manager. Set and adjust station rates to meet goals, based on supply and demand.
Grow sales revenues by increasing market share for station and developing new direct business.
Able to work closely with colleagues involved in marketing, sponsorship, promotions, events, publicity and programming.
Develop and implement sales strategies through pricing policies, key and target account management, and inventory management. Build accounts.
Work with all station departments to create and maximize events, NTR and promotional and product opportunities.
Create a productive work environment.
Provide training, development, and positive leadership of Sales personnel to ensure success of individual and department goals and objectives.
Develop and implement new business plans, sales projects, and strategic plans for sales.
Know the strengths and weaknesses of competing stations and mediums. Maintain integrity in all business dealings.
Supervise Account Managers.
Recruit, hire, train, coach and lead effective sales talent in a culture based upon accountability and encouragement.
Maximize results for multiple lines of business.
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